Dear Solution Providers:
Goodbye January! Although I always try to see the brighter side of life, January is not my favorite month of the year. December brings hope for the holidays and February gives hope for the spring. January is kind of just that month in between. So, with that, I welcome February with open arms and anticipation of great things to come.
February is always a good time in the car business. A lot of Americans receive tax refunds and they are looking to upgrade to a nicer, newer car or get that much needed service work done.
With that in mind, I want to reflect on how important our jobs are and how much responsibility we have to act as trusted advisors to our customers.
Our mission statement is that we are solution providers and not product pushers. We believe everyone deserves to drive a nicer, newer car. Key Hyundai wants to keep your fun and safe to drive for as long as you wish to drive it.
A car is the second largest purchase many of us ever make. For some, it’s our largest purchase. We rely on our cars to get us to important places, like school, work, doctors’ appointments, the grocery store and just about everywhere else. Nationwide only about 5% of the population uses public transportation every day. That means that to over 2.57 million licensed drivers in Connecticut, our car is essential to our lifestyle.
What happens if your car doesn’t work, if it’s unreliable? What if you can’t afford it or if you just don’t like it? It can really have a negative impact on your well-being.
So, whether you are fixing a car, cleaning a car, processing a registration, selling a car, or telling a customer the path they need to take to buy a nicer, newer car, it comes with an awesome responsibility.
Our theme this year at Key Hyundai is “the Year of Operating Exceptionally”. We don’t need any new bells and whistles. We just need to continue to do what we do best; put our customers interest first, follow our policies and procedures, train and make course corrections when necessary and do the basics really, really exceptionally well.
So, how do you feel about our theme? What can you do to continue to better the basics? What training can we provide you or what support do you need to better yourself professionally in 2013? As always, I would love to hear from you at firstname.lastname@example.org
Dealer For the People R