Hyundai recently mailed me three leadership books that they think are worth reading. One of them caught my eye. It’s called “Start with Why,” by Simon Sinek. I saw a video on Youtube by Simon Sinek a few months ago and it was really interesting (you should Google it – well worth watching). His goal is to build a world where people are inspired by the work they do.Here is a section from the book called “The Price You Pay for the Money You Make.” This section reminded me of the work we’re doing and the mission we are spreading at Key Hyundai. In it, he talks about sales tactics that are manipulative; the opposite of what we preach at Key Hyundai. Our industry is unfortunately known for deceptive sales tactics. That’s why I’m even prouder of the work we’re doing!
“I cannot dispute that manipulations work. Every one of them can indeed influence behavior and every one of them can help a company become quite successful. But there are trade-offs. Not a single one of them breeds loyalty. Over the course of time, they cost more and more. The gains are short-term. And they increase the level of stress for both the buyer and the seller.
Leadership requires people to stick with you through thick and thin. Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up. If manipulation is the only strategy, what happens the next time a purchase decision is required?
There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you. Loyal customers don’t even bother to research the competition or entertain other options. Loyalty is not easily won. “ – Simon Sinek, “Start with Why”
So, here’s to each of us being leaders and creating loyalty through our mission:
We are solution providers and not product pushers. We believe everyone deserves to drive a nicer, newer car. We want to keep your car fun and safe to drive for as long as you wish to drive it.
Have a great weekend, Happy Easter and Happy Passover. Here’s to some warm weather just over the horizon!
Dealer For the People R