This is the first, and probably only time I’ll ever use this blog to recommend a person for a job. Through cosmic karma, Kate Mayer came into my life over two years ago. I was looking for copywriting and marketing help, she was looking to get back into the work force after raising kids. I posted an ad on Craigslist. She answered. It was like an amazing first date. And, two years later, the love affair is still going strong. As Kate’s second child heads off to college and my copywriting/marketing needs have declined a bit, she finds herself with a few extra hours available. And, if you are one of the first to respond (email@example.com ) you may be lucky enough to be able to have her work for you too. Honestly, if you are interested, reach out to her now. No marketing scarcity junk to push you here, just the hard cold facts. Her available will be gone by the end of the month. She’s that good. She is smart as a whip, creative and efficient. She has references galore and tons of work product for you to look at.
Here is my formal recommendation of Kate:
Kate is the perfect go-to writer for any marketing project. Hired to build our social media presence and build targeted content, she quickly shared bigger and better ideas with the skill to execute them successfully. Her conscientious approach to branding, project management, direct mail campaigns and social media is incomparable, and her ability to write effectively and connect with the customer is innate. By effectively partnering with community organizations, Kate is instrumental in growing our business while supporting local non-profits and giving back. She adds a creative edge and attention to detail to every project she tackles, and frankly, her enthusiasm is infectious.
Additional small business/automotive specific:
Kate was the copywriter, creative director and production liaison for Key Hyundai’s successful customer appreciation campaign: a thank you gift and series of 5 follow-up direct mail letters to encourage satisfaction and communication post-sale.
The Key Cash Customer Loyalty Program was written and produced by Kate as she exclusively managed all elements of the project from idea to fulfillment: letters, explanation, Key Cash, fulfillment, communication. She created not one, but two successful customer referral programs: MORE Money and Key Cash, both proven successful.
Kate successfully manages customer complaints, media inquires, and legal concerns with advocacy and patience, quickly informing owners and identifying and diffusing volatile situations easily and effectively so satisfaction and relationships are preserved.
Kate successfully wrote and managed a multi-faceted customer direct mail campaign designed to keep customers informed, involved, and encouraged to shop, service and visit during a massive 9-month re-construction of our dealership.
Kate was the copywriter and creative director for the Key Hyundai Mission & Vision Handbook. She successfully took my rough-cut ideas and composed a direct, fun-to-read, persuasive mission and vision guide for employees, customers, vendors, community leaders, and small businesses to emulate.
Kate effectively increased Hyundai exposure and the Jill Merriam Key Hyundai brand by negotiating and securing prime retail space at our largest area mall to create leverage over competing car dealerships with our desired demographic.
Kate directed sponsorship partnerships with maximum exposure and minimum expense, and created special events that brought the brick & mortar business on the road to the community: Connecticut Beardsley Zoo; Save-a-Suit; Milford Oyster Fest; Milford Public Schools Pays-for-As; Vernon Bookmobile; CT MORE READING book drive; etc.
Kate increased our Facebook presence from 575 fans (April 2011) to 981 active, local, engaged – no SPAMBOTS – real live customer fans (August 2013) by creating locally relevant, customer related content and not pushing product.
Kate created a unified brand, voice and tone to relaunch the Drive Worry Free program consisting of a customer brochure, insert, window decals and windshield banner with consistent message to support staff, engage customers, while meeting all legal and corporate recommendations.