Living Our Mission and Vision: Practice Makes Perfect at Key Hyundai

We asked all the solution providers in the sales departments to tell us about a time when they provided a solution to a customer that made them proud to be a solution provider and not a product pusher.  I’ve gotten such a thrill from reading the stories and I want to share them with you.  Here is one from Michael Bianchi, Sales (Solutions) Manager at Key Hyundai of Manchester.   It’s very appropriate in celebration of Veteran’s Day.

We had a young married couple come in and they were looking for a fuel efficient vehicle.  They drove in to the dealership in a 2010 Ford F150, a gas guzzler.  They test drove a Sonata and loved it.  They told me they had good credit and wanted to lease.  When I looked at their credit, I discovered that the loan on their trade was showing as repossession.  I spoke to the customer and found that he the husband had just returned from deployment in Afghanistan.  He told me he had called the bank that held his auto loan before he went to Afghanistan and told them to place his loan under Active Duty Deferment.  Unfortunately, they didn’t do it.  So, I called Hyundai Motor Capital, spent 25 minutes explaining the situation to our analyst.  I told our analyst the customer’s story and how not only did he serve in Afghanistan, but that he also serves as a local police officer.  Our analyst gave us a Tier 1 approval on the lease, and we were able to give the customer the ability to build his credit back up.  They drove out that same night in their brand new Sonata and vowed that they would tell everyone that Key Hyundai was definitely the Dealer For the People.   

This is a great example of being a Solution Provider.  Most dealerships would have looked only at the customer’s credit score and rushed him out the door.  By making it our mission to help people drive nicer, newer cars, we went the extra mile and fought for our customer.  In turn, we literally changed his life.  Thanks to all of you who put your heart and soul to living within our mission and vision, “we are solution providers and not product pushers.  We believe everyone deserves to drive a nicer, newer car.  At Key Hyundai, we want to keep your car fun and safe to drive for as long as you wish to drive it”.

A big thank you to all our employees and customers who have so proudly served in the U.S. Military.

About Jill Merriam

I am a car dealer (, a Mom to my little loves and a wife to my hubby Rob. I am addicted to my mission to be help people drive nicer, newer cars, leadership development and leading a fulfilling life. I hope you enjoy my musings.
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